By DEUNA

Enterprises love to talk about growth. They redesign websites, expand product catalogs, and pour millions into promotions and traffic. But here’s the uncomfortable truth: if the payment fails, nothing else matters.

In today’s high-velocity digital commerce landscape, hidden inefficiencies silently drain growth.

Outdated stacks, failed transactions, revenue leaks, and rigid systems cost companies billions annually both in revenue and lost customer trust. According to Forbes, outages alone cost businesses over $400 billion in lost revenue each year, often damaging brand reputations and causing long-term financial setbacks.

The Strategic Power Behind Payment Operations

A growing and unstoppable trend is reshaping the role of payments: what was once considered a back-office function is now emerging as a strategic growth engine. This is a clear example of how a payment infrastructure and an orchestration engine can recover lost sales, enhance the customer experience, and deliver an extraordinary return on investment by turning infrastructure into a competitive advantage.

Sony, one of the world’s most recognized technology leaders, and a high-growth e-commerce and digital enterprise, partnered with DEUNA to elevate its payment infrastructure. This partnership drove immediate results in conversion, payment processing costs, and acceptance rates, leading to revenue growth and improved margins.

The results speak for themselves: higher conversion, lower processing costs, improved acceptance rates, revenue expansion and margin growth. Payments became not just an operation, but a lever for scale and resilience in a hyper-competitive market.

The Partnership With DEUNA

Sony sought to further elevate the role of payments; not just as an operational component, but as a strategic lever for e-commerce growth. By modernizing their payments infrastructure with DEUNA, Sony Latin-America DTC Channel starting in Mexico didn’t just focus on payments, they unlocked a new layer of operational efficiency, revenue recovery, and customer experience.

This allowed Sony to respond more effectively to customer behavior, market dynamics, and the demands of an increasingly complex global environment.

The Results: Tangible and Transformative

• 15x ROI: Every $1 invested in payments returned $15.

• +9.38% uplift in approved transactions: Nearly one in ten failed payments turned into revenue.

• 14% GMV recovery during peak seasons: Millions reclaimed, without spending a cent more on marketing or traffic.

Beyond ROI: Payments as a Strategic Advantage for Growth and Customer Loyalty

But the return on investment wasn’t just financial. It also brought a better consumer experience . Sony Electronics Latin America’s new infrastructure didn’t just increase approvals; it elevated the overall customer journey, making every transaction faster, smoother, and more reliable.

This also had a direct impact on customer loyalty. A better checkout experience means fewer abandoned purchases and more satisfied users returning. According to a study by Salesforce, 88% of customers say the experience a company provides is as important as its products or services,and 66% are likely to switch brands if the experience isn’t seamless.

This case challenges a long-held assumption: that payments are merely a cost of doing business. With the right infrastructure, they become a source of strategic advantage.

To learn how DEUNA helps enterprises orchestrate payments for growth, visit DEUNA’s official site.