For the longest time, experts considered the real estate industry as a slow-developing field. The industry was always dependent on human interaction and recommendations for closing sales. However, with the technological progress, so did the industry change and shift.
We now see the impact of artificial intelligence and machine learning on every level of the process. The way realtors advertise properties has completely changed compared to just a decade ago, and we’re certain that it will continue changing. In this article, we take a look at the most advanced technological solutions impacting the industry today.
Listings and tours
First and foremost, the biggest change came in the form of listings and virtual tours. The entire process is simplified, allowing users to find a dream house for their family in just a few clicks. Not only that, but you can nowadays check local maps to see where the place is exactly located and to quickly scour through prices.
The online listing methodology has made the process more accessible to everyone involved. Buyers can use filters to narrow down properties based on price, property size, location, and other features. That way, you can easily find the best deals in a specific area, saving lots of money in the process.
Predictive analysis and data
Like many other industries, real estate has become increasingly reliant on large databases for daily activities. They use extensive information to match buyers and sellers and find optimal transactions for both sides. On top of that, they also utilize technology to predict which properties will sell first and at what price. This makes it vital for predictive profits.
Through data analysis, realtors can also learn more about the current trends. They can read more about their clients’ needs so they can offer the ideal property to match their requirements.
Given that people are slowly transitioning from desktops to smartphones, it makes sense to transfer all the business to mobile devices. These apps are fantastic for people who are on the go, as it allows them to locate any property while driving. Furthermore, app creators are making new and interesting solutions that would cover specific, niche needs of realtors, buyers, and sellers.
Artificial intelligence and machine learning
AI and ML provide several benefits to modern real estate companies. Most notably, they help realtors assess the value of a property and put the most realistic price on it. The artificial intelligence systems function by analyzing similar properties and using this knowledge to assess how much a similar house or apartment should be worth.
Artificial also has a big impact on customer interactions. Nowadays, realtors use chatbots to answer users’ questions online. As such, AI can ensure the highest possible user satisfaction without any extra costs.
With blockchain technology, real estate companies can create secure digital records for property ownership. That way, all sides involved can reduce the traditional administrative work that involves lots of paperwork. With blockchain technology, participants can save money and execute deals more efficiently.
This type of technology also shines when it comes to fractional ownership transactions, making the entire process more straightforward. Because of that, don’t be surprised if blockchains become vital for future investing.
Modern technology also helps realtors advertise properties online. Companies can pinpoint qualified leads for specific homes and apartments by amazing their interactions with social media and search engines. After that, the automated systems can send them listings with properties that would fulfill their queries.
Virtual and augmented reality
Interestingly enough, augmented reality (AR) and virtual reality (VR) also had a major impact on the real estate industry. By utilizing these solutions, companies can showcase houses and apartments in 3D, thus making the user experience much more immersive. Realtors can use these solutions for any property, but they’re especially great for properties under construction.
In the next decade or so, technology will be the main driving force behind real estate development. We’re already seeing the impact of artificial intelligence and virtual tours. In time, large IT brands will likely introduce some even better solutions that would help agencies, buyers, and sellers.
Despite all this new technology, real estate still hinges on some older promotional and managerial tactics. For example, word-of-mouth marketing is every bit as important as it was several decades ago, while real estate awards ideas are fantastic for motivating your staff. So, it wouldn’t be a bad idea to combine traditional and digital solutions.