DUBLIN–(BUSINESS WIRE)–The “Buy Now Pay Later Market Research Report by Channel (Online and POS), Enterprise Size, End-use, Region (Americas, Asia-Pacific, and Europe, Middle East & Africa) – Global Forecast to 2027 – Cumulative Impact of COVID-19” report has been added to ResearchAndMarkets.com’s offering.

The Global Buy Now Pay Later Market size was estimated at USD 7,210.35 million in 2021 and expected to reach USD 9,219.87 million in 2022, and is projected to grow at a CAGR 28.12% to reach USD 31,897.70 million by 2027.

Competitive Strategic Window:

The Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies to help the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. It describes the optimal or favorable fit for the vendors to adopt successive merger and acquisition strategies, geography expansion, research & development, and new product introduction strategies to execute further business expansion and growth during a forecast period.

FPNV Positioning Matrix:

The FPNV Positioning Matrix evaluates and categorizes the vendors in the Buy Now Pay Later Market based on Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) that aids businesses in better decision making and understanding the competitive landscape.

Market Share Analysis:

The Market Share Analysis offers the analysis of vendors considering their contribution to the overall market. It provides the idea of its revenue generation into the overall market compared to other vendors in the space. It provides insights into how vendors are performing in terms of revenue generation and customer base compared to others. Knowing market share offers an idea of the size and competitiveness of the vendors for the base year. It reveals the market characteristics in terms of accumulation, fragmentation, dominance, and amalgamation traits.

The report provides insights on the following pointers:

1. Market Penetration: Provides comprehensive information on the market offered by the key players

2. Market Development: Provides in-depth information about lucrative emerging markets and analyze penetration across mature segments of the markets

3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments

4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players

5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments

The report answers questions such as:

1. What is the market size and forecast of the Global Buy Now Pay Later Market?

2. What are the inhibiting factors and impact of COVID-19 shaping the Global Buy Now Pay Later Market during the forecast period?

3. Which are the products/segments/applications/areas to invest in over the forecast period in the Global Buy Now Pay Later Market?

4. What is the competitive strategic window for opportunities in the Global Buy Now Pay Later Market?

5. What are the technology trends and regulatory frameworks in the Global Buy Now Pay Later Market?

6. What is the market share of the leading vendors in the Global Buy Now Pay Later Market?

7. What modes and strategic moves are considered suitable for entering the Global Buy Now Pay Later Market?

Market Dynamics


  • Increasing popularity of mobile-based apps
  • Availability of high speed internet connectivity coupled with surge in adoption of smartphone
  • Raising awareness about digital payment service


  • Dearth of consumer awareness and availability of multiple payment methods


  • Growing preference among organizations for efficient service platforms and automation capabilities
  • Technological innovations and the emergence of new fintech companies


  • Limited availability of standards for disclosure of fees, payments, data collection

Companies Mentioned

  • Affirm, Inc.
  • Afterpay Pty Ltd
  • Amazon.com, Inc.
  • Atome
  • Flipkart Internet Private Limited
  • Grab Holdings Inc.
  • Hoolah Holdings Pte Ltd.
  • Klarna Inc.
  • LatitudePay Australia Pty Ltd
  • Laybuy Group Holdings Limited.
  • Mastercard International Incorporated
  • Monzo Bank Limited
  • One97 Communications Limited (Paytm)
  • Openpay Pty Ltd.
  • Payl8r (Social Money Ltd.)
  • PayPal Holdings, Inc.
  • Perpay Inc.
  • Sezzle Inc
  • Zip Co Limited

For more information about this report visit https://www.researchandmarkets.com/r/6w8ke5



Laura Wood, Senior Press Manager

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