Integrated home experience company adds HR, finance and business development heads

AUSTIN, Texas–(BUSINESS WIRE)–#businessdevelopment–kwx, the holding company of Keller Williams Realty (“KW”), the world’s largest real estate technology franchise by agent count and the U.S. leader in units and sales volume, announced key executive appointments today.

In Q4 ’20, KW announced the initial phase of its formation of the holding company kwx, composed of Keller Williams, Keller Williams Worldwide, Keller Offers, and Keller Home Financial Services, consisting of Keller Mortgage and Keller Covered. An integrated home experience company, kwx unites KW’s ecosystem of companies focused on an agent-centric home experience journey.

Carl Liebert, chief executive officer (CEO) of kwx, first announced the latest executive appointments in an internal meeting last Friday with kwx’s top leadership and staff.

  • Mark Foley, Chief People Officer

Foley will lead all aspects of human resources across the kwx ecosystem. He will drive business performance, talent development and acquisition, learning and development, compensation, benefits, and people services and technologies. He will also provide oversight of kwx’s diversity, equity, and inclusion (DEI) team and initiatives.

Prior to joining kwx, Foley served as chief people officer for Raley’s, a California-based, third-generation family grocery chain with 12,000 employees and over 130 stores, where he oversaw its human resources function. Prior to Raley’s, he was executive vice president of human resources and chief people officer for 24 Hour Fitness, an industry-leading fitness brand.

  • Stacie Shirley, Chief Financial Officer

As chief financial officer (CFO), Shirley will oversee kwx’s finance team, as well as management of cash flow, financial planning, equity activities, and profitability. Prior to joining kwx, she served as CFO at Tuesday Morning, a leading Nasdaq-traded, off-price retailer of home products.

Prior to Tuesday Morning, Shirley served as senior vice president of finance and treasurer of Neiman Marcus Group, a luxury, multi-branded, omni-channel fashion retailer. She also served as vice president of finance at CompUSA, a computer retailer.

  • Travis Peace, Head of Business Development and Partnerships

Peace will lead efforts at fostering new relationships, mining expanding markets, and adding to the development of kwx’s portfolio. Prior to joining kwx, he served as senior vice president of mortgage at Tomo, a fintech startup focused on home buying experience improvements.

Prior to Tomo, Peace has previously served over a period of 10 years as president of residential real estate services, head of the real estate rewards network, and executive director of product management at USAA, the leading provider of insurance, banking and investment and retirement solutions to nearly 13 million members of the U.S. military.

“As we continue forward with our vision to provide a seamless homeownership experience that extends beyond the transaction, I’m confident in the leadership of Mark, Stacie, and Travis – along with the combined strength of our leaders across our KW ecosystem to further fuel our strong culture, innovative technology, and record-setting growth,” said Liebert.

In October 2020, Liebert was appointed the CEO of kwx. Within the role, Liebert continues to build a high-caliber, broad-based, diverse leadership team to bring the kwx ecosystem of companies into alignment as one.

“Our enduring commitment to amassing the talent to best drive our vision for the future of real estate is clear,” said Gary Keller, executive chairman of kwx and co-founder of KW.

The formation of kwx showcases an ongoing commitment to partner with agents across the entire homeownership experience and beyond. The moves also aim to create alignment, scale and efficiencies across the kwx ecosystem.

About kwx

Austin, Texas-based kwx is the holding company of Keller Williams Realty, the world’s largest real estate technology franchise by agent count. With more than 1,070 offices and 190,000 associates worldwide, Keller Williams is also No. 1 in units and sales volume in the United States.

In 2020, Keller Williams initially began the formation of kwx, composed of Keller Williams, Keller Williams Worldwide, Keller Offers and Keller Home Financial Services, consisting of Keller Mortgage and Keller Covered.

Since 1983, the company has cultivated an agent-centric, technology-driven and education-based culture that rewards agents as stakeholders. For more information, visit


Darryl Frost

Director of PR / 254-466-3627