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MarTech news: Marketing Technology covers areas as Sales Force Automation (SFA), Ad Tech (Advertising Technology) or PR Tech (Public Relations Technology).

New technologies are changing mobile banking

New technologies are changing mobile banking

Mobile banking is exploding with new ideas from voice-first development, to putting humans back into the digital experience.
Big data in banking, all that you should know

Big data in banking, all that you should know

By Kamalika Some Banking and the Financial Services Industry is a domain where the volume of data generated and handled is enormous. Each and every activity...
Guerra de beneficios: cómo los bancos y las fintech compiten para ganar más clientes

Guerra de beneficios: cómo los bancos y las fintech compiten para ganar más clientes

Por Lorena Guarino La banca argentina se encuentra en un momento de transición, en la que dejar atrás los modelos tradicionales y aggiornarse a la nueva...
Consumers trust banks most with their personal data

Consumers trust banks most with their personal data, 68% still fear identity theft

  New nCipher Security research also illustrates how easily that trust can be eroded, along with Americans’ personal data protection concerns relative to banking and...
Lowell building ‘next-generation’ data science capabilities with launch of Lowell Labs Amsterdam

Lowell building ‘next-generation’ data science capabilities with launch of Lowell Labs Amsterdam

  Lowell has cemented its commitment to industry-leading, advanced analytics with the launch of Lowell Labs. Based in Amsterdam, Lowell Labs is a data science...
Marketing Imperatives For Banks In The Digital Age

Marketing imperatives for banks in the digital age

In the last few years, marketing has undergone metamorphosis. Marketing was conventionally considered an art but with proliferation of data and arrival of digital...
Crece 354% la actividad en aplicaciones móviles financieras

Crece 354% la actividad en aplicaciones móviles financieras

  Liftoff presentó hoy un nuevo reporte en colaboración con Leanplum, “Informe de Aplicaciones Móviles de Finanzas 2019”, que revela nuevos datos e información valiosa...
Banks digital transformation should start with customer experience

Banks digital transformation should start with customer experience

By Vinson Kurian Access to credit is not the same as enabling a credit card, according to Brett King, acclaimed influencer in financial services, Co-Founder and...
Bankinig Apps

How Banking Apps Can Motivate You to Save

 By Spencer Tierney Every time Olivia Robinson shops at Nordstrom, $10 moves from her checking account to savings. She set up this automatic transfer, or “rule,”...
Customer Behavior

By 2024 customer behavior analytics solution segment of AI in BFSI market to grow...

By Rahul Varpe Artificial Intelligence in BFSI Market in service segment is anticipated to grow prominently during the forecast timeline with an approximate CAGR of 38%....

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How the financial industry is affected by AI and ML

How the financial industry is affected by AI and ML

Five banking areas have been disrupted by AI. Chatbots improve the customer experience. AI can detect fraud before it happens. AI can predict...
CapitalBay to launch P2P Financing Platform that Provides Supply Chain Financing to Businesses

CapitalBay to launch P2P Financing Platform that Provides Supply Chain Financing to Businesses

CapitalBay Receives Approval to Operate P2P Financing Platform KUALA LUMPUR, 17 May - CapitalBay, an award-winning Malaysian multi-bank supply chain finance platform has received...
Top Banks ‘Investing $50 Million’ to Build Blockchain Settlement System

Top Banks ‘Investing $50 Million’ to Build Blockchain Settlement System

Yogita Khatri Some of the world’s biggest banks are said to be investing around $50 million to build a blockchain-based digital cash settlement system. A Reuters report on...