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MarTech news: Marketing Technology covers areas as Sales Force Automation (SFA), Ad Tech (Advertising Technology) or PR Tech (Public Relations Technology).

Digital disruption: what should Banks do?

Digital disruption: what should banks do?

The future of banking. Customer experience is a challenge for banks. Will banks survive disruption?   The Future of Banking: AI, Fintech, and How Banks...
Crece 354% la actividad en aplicaciones móviles financieras

Crece 354% la actividad en aplicaciones móviles financieras

  Liftoff presentó hoy un nuevo reporte en colaboración con Leanplum, “Informe de Aplicaciones Móviles de Finanzas 2019”, que revela nuevos datos e información valiosa...
Intelligent technology can transform corporate banking

Intelligent technology can transform corporate banking

By Roland Bloesch   The vast scope and speed of evolution in regulation, customer behaviour and technology, coupled with the emergence of new competitors, mean that banks...
Big data in banking, all that you should know

Big data as a tool to improve customer experience

Big data has four pillars: variety, volume and velocity. Big data is crucial for personalized marketing. With Big Data, banks can continually track their customer behavior in...
The Modern-Day Banking Experience: Brick & Mortar Vs. Digital

The modern-day banking experience: brick & mortar vs. digital

By VICTORIA PALLIEN As banking evolves, banks’ marketing strategies must also. Roughly one-third of consumers surveyed by market intelligence agency Mintel felt that brick-and-mortar bank locations are no...
Banks digital transformation should start with customer experience

Banks digital transformation should start with customer experience

By Vinson Kurian Access to credit is not the same as enabling a credit card, according to Brett King, acclaimed influencer in financial services, Co-Founder and...
Leigh on Lee: How UBank’s MIA is shaping AI in the financial services industries

How UBank’s MIA is shaping AI in the financial services industries

  “Customers are happy for their bank to be anonymous, so long as it works. One of the pieces that’s been the essence of our...
Report shows consumers don’t trust artificial intelligence

Report shows consumers don’t trust artificial intelligence

  - Consumers don´t trust a decision made by an AI system. - This lack of trust can have a negative impact on a brand’s reputation. - Trust...
El 63% de los tomadores de crédito online no tiene tarjeta de crédito

El 63% de los tomadores de crédito online no tiene tarjeta de crédito

  La compañía de servicios financieros digitales que opera en Argentina y México (MONI) dio a conocer los resultados de una encuesta realizada a...
EBANX brings commercial VPs with focus in Asia and Europe

EBANX brings commercial VPs with focus in Asia and Europe

EBANX, a global fintech company offering full-service payment solutions from Latin America to global digital commerce merchants, announces several new key hires across partnerships,...

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More than 40 central banks are testing blockchain technology

More than 40 central banks are testing blockchain technology

At least for now central banks are quietly looking into blockchain tools.
Digital disruption: what should Banks do?

Digital disruption: what should banks do?

The future of banking. Customer experience is a challenge for banks. Will banks survive disruption?   The Future of Banking: AI, Fintech, and How Banks...
CEX.IO Receives DLT Provider Licence from Gibraltar Financial Services Commission

CEX.IO Receives DLT Provider Licence from Gibraltar Financial Services Commission

CEX.IO has officially received a Distributed Ledger Technology (DLT) licence issued by the Gibraltar Financial Services Commission (GFSC). Gibraltar is proactively supporting innovation and ensuring that...