Industry veteran joins Board to help lead the company into the future
LOS ANGELES–(BUSINESS WIRE)–Advertising measurement, planning, and optimization platform VideoAmp, today announced Nicholas Chakalos has joined their Board of Directors.
Chakalos, who joined VideoAmp in 2015, brings a wealth of experience in media and ad tech fields. He is being elevated to a Board role to help the company execute on its mission to revolutionize the way media is bought, sold and valued.
“Nick’s industry expertise, prior experience and leadership will be an immediate asset to VideoAmp’s Board of Directors,” said Ross McCray, CEO, VideoAmp. “VideoAmp will no doubt be a stronger company with Nick on the Board where he will provide a critical level of strategy and thoughtfulness as we seek to achieve our mission.”
“I’m thrilled to be joining VideoAmp’s Board of Directors at a crucial time not only for VideoAmp, but also for the entire media industry as client demand and technological innovation spur us to leave behind legacy models of currency measurement to deliver more value to the ecosystem. I am honored and grateful to be in the position of helping guide the company from this different vantage point,” said Chakalos.
Chakalos has over 30 years of experience in the media ecosystem, holding senior positions in general management, business development, sales, product and operations. Prior to joining VideoAmp, he served as SVP of Global Distribution at Cognitive Networks (which was later acquired by Vizio) where he drove global partnerships with TV networks, television manufacturers and data providers. Chakalos has also held executive roles at Catch Media Inc., Motorola, Ucentric Systems and IBM.
Chakalos earned dual bachelor’s degrees in Engineering Sciences and Electrical Engineering from Dartmouth and received an MBA from Babson College.
Chakalos’ addition to the Board of Directors comes at a time when media fragmentation has disrupted legacy currency models and the industry has long recognized the need for new currencies that can support cross-platform measurement by way of big data sources.
VideoAmp continues to bolster its suite of offerings that aim to solve measurement roadblocks faced by both advertisers and media owners in the $300 billion U.S. and $820 billion global advertising spend market. It also has made steady progress in executing its vision to create a better marketplace for the entire industry by making inroads with advertisers, agencies and brands. On the ad seller front, VideoAmp works with NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. Discovery and is a crucial contributor to the launch of OpenAP’s cross-platform framework, XPm. On the agency holding company front, it has engaged in pilots with 6 major holding companies for currency testing.
VideoAmp’s data, combined with a comprehensive toolset for planning, measurement, optimization and attribution, are all housed within the VideoAmp platform and provide a deduplicated view of advertising performance across linear, streaming and digital. The suite of tools and data is designed to help brands, agencies and ad sellers redefine how media is valued, bought and sold.
VideoAmp is an advertising measurement, planning and optimization platform increasing the value of advertising by redefining how media is valued, bought and sold. Our platform automates advertising workflows, deduplicates audiences across traditional TV, streaming video, digital media and walled gardens and connects media exposures to an advertiser’s sales. By unlocking new value for the entire ecosystem, our platform allows brands, agencies and ad sellers to align on VideoAmp’s independent measurement as a new media currency to transact against. We are powering a more effective three-way value exchange that results in increasing the return on media investment for advertisers, increasing revenue for ad sellers and providing a better viewing experience for consumers. VideoAmp is headquartered in Los Angeles with offices across the United States. To learn more, visit videoamp.com.