TOOTRiS partnership expands Homethrive’s caregiving platform to help employees easily find accessible, affordable childcare nationwide.

NORTHBROOK, Ill.–(BUSINESS WIRE)–#caregiving–With parents missing work at record numbers due to child care problems, Homethrive, a leading family care coordination benefit, is joining forces with TOOTRiS to provide companies and their employees direct, real-time access to nearly 200,000 licensed child care providers across the country.

Child care challenges are a direct threat to businesses, impacting their workforce and bottom line. A 2019 ReadyNation study on the child care crisis found an annual economic cost of $57 billion in lost earnings, productivity, and revenue. By partnering with TOOTRiS, Homethrive is expanding its family caregiving platform that supports care for aging loved ones and those with special needs to now include child care benefits for comprehensive end-to-end support.

“Caregiving is hard, especially while working,” said Homethrive’s Vice President of Marketing, Bonni Kaplan DeWoskin. “I work full time and care for my young son and aging parents. I know how stressful it is, especially when I can’t find quality child care. That’s why Homethrive expanded our caregiving platform to also include child care benefits powered by TOOTRiS. It is by far the most comprehensive child care access platform available. Now we can comprehensively help even more employees.”

When clients elect to add child care navigation to Homethrive’s caregiving platform, their employees, who already have access to comprehensive caregiving resources, will also have turnkey access to TOOTRiS’ nationwide network of providers, including full-time, drop-in, babysitters, summer camps, before/afterschool, tutoring, and more.

“Parents shouldn’t have to choose between working and taking care of their kids,” said Homethrive Co-CEO and Co-Founder Dave Jacobs. “And employers shouldn’t lose quality workers because of child care issues. Now, every dollar an employer invests in these child care benefits solutions will save them an average of $2.33 in human capital costs.”

“Workforce factors are central to the success of any business,” said Alessandra Lezama, TOOTRiS CEO and select member of the ReadyNation CEO Task Force on Early Childhood. “We are proud to partner with Homethrive to make child care innovation readily available for their clients. By removing the excessive cost, burden, and complexity of accessing reliable child care for employees, we are enabling employers to maximize their business performance.

About Homethrive

Homethrive is the next generation caregiving benefit innovator that’s revolutionizing support for unpaid family caregivers and their loved ones. Through its high-impact family caregiving platform, Dari, Homethrive breaks the caregiving support mold by skillfully blending self-service digital caregiving and health support with expert human interaction to effectively and efficiently right-size care to large populations. Members have 24/7 access to one-of-a-kind resources tackling subjects such as Medicare, Alzheimer’s, long-term care, family care and dynamics, self-care, special needs support, and more. Members needing more one-on-one support are paired with a credentialed caregiving and aging expert, called a Care Guide, who stands side-by-side with them (virtually) to provide concierge-level guidance, advice, and care coordination tailored to their needs.

Homethrive is proven to: support talent strategies with 80% reduction in voluntary turnover and 100% of employees feeling more supported by their employer; increase productivity and presenteeism by saving members an average of 16.4 work hours per month; improve employee well-being with 96% of employees reporting significant reduction in stress; reduce the need for high-cost senior living facility care from 75% to 10%; and lower claims cost by 24% versus control group.


TOOTRiS is reinventing the child care industry as the first and only technology that unites all the key stakeholders – parents, providers, employers, agencies – into a single platform enabling them to connect and transact in real-time. This empowers employers to provide fully managed child care benefits, giving their workforce the flexibility and family support they need, while organizations seek to increase productivity and ROI. Through TOOTRiS, parents and providers also connect directly, allowing working parents to quickly find and secure quality child care while allowing providers to unlock their potential and fully monetize their program.


Mike Petchenik