The new book, comprised of a collection of research from PMI Brightline and Thinkers50, provides a framework for forward thinking executives to help their organizations harness the power of digital disruptors like AI and ChatGPT

PHILADELPHIA–(BUSINESS WIRE)–Project Management Institute (PMI), the world’s leading organization for the project management profession, today announced the publication of a new book of thought leadership from their Brightline® initiative. Completed in partnership with Thinkers50, the Digital Transformation Playbook helps executives understand how their organizations can harness the power of AI and other digital technologies to select and prioritize projects, identify launch-ready projects sooner, and help create and implement sophisticated testing systems and software faster than ever before and at a fraction of the cost. It highlights some of the many considerations for forward thinking executives, as well as tools and frameworks to help their teams and organizations thrive.

New research from Gartner predicts that by 2030, 80% of basic project management tasks will be run by AI and powered by big data. Freeing project managers to focus on the “human” side of project management is a major benefit, but the growing mainstream relevancy of AI is pushing organizations to understand their readiness to embrace it. They must be prepared to address potential challenges presented by integrating sophisticated automated data systems into their organizations.

“Being able to recognize your ability to embrace new technologies and the impact they will have on your teams and organization are critical to successful digital transformations,” said Tahirou Assane, Director of the Brightline Initiative at PMI “Finding new and innovative ways to deliver value for customers and remain competitive in an increasingly crowded business landscape is of paramount importance for organizations.”

The Digital Transformation Playbook brings together the latest research from professionals and experts across a variety of industries weighing in on the future of projects and the role new technologies like AI are playing in shaping how work gets done from globally recognized experts including: Antonio Nieto-Rodriguez, a globally recognized champion of the project management profession, economist, and author of the Harvard Business Review Project Management Handbook; Ricardo Viana Vargas, a specialist on implementing innovative global initiatives, capital projects and product development; and Dr. Annika Steiber, an expert on management for the digital age, former entrepreneurial executive in the tech sector, and author of ten management books including The Google Model: Management for Continuous Innovation in a Rapidly Changing World, among others.

The Digital Transformation Playbook is available to purchase via Amazon.

And to hear directly from some of the contributing authors about what leaders should prioritize to effectively integrate digital technologies in their business strategies and organizations at the PMI Brightline Initiative webinar on June 22, 2023, please register here.

About Project Management Institute (PMI):

Project Management Institute (PMI) is the leading professional organization for project management, and the authority for a growing global community of millions of project professionals and individuals who use project management skills. Collectively, these professionals and “changemakers” consistently create better outcomes for businesses, community and society worldwide

PMI empowers people to make ideas a reality. Through global advocacy, networking, collaboration, research, and education, PMI prepares organizations and individuals at every stage of their career journey to work smarter so they can drive success in a world of change.

Building on a proud legacy dating to 1969, PMI is a not-for-profit for-purpose organization working in nearly every country around the world to advance careers, strengthen organizational success, and enable project professionals and changemakers with new skills and ways of working to maximize their impact. PMI offerings include globally recognized standards, certifications, online courses, thought leadership, tools, digital publications, and communities.

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About the Brightline Initiative at PMI:

Brightline® is a Project Management Institute (PMI) initiative together with leading global organizations dedicated to helping executives bridge the expensive and unproductive gap between strategy design and delivery. Brightline delivers insights and solutions that empower leaders to successfully transform their organization’s vision into reality through strategic initiative management.

About Thinkers50:

Thinkers50 identifies, ranks, and shares the very best in management ideas. Its definitive global ranking of management thinkers is announced and Distinguished Achievement Award recipients are honoured every two years at a gala event dubbed the “Oscars of management thinking” by the Financial Times. The 2021 top ranked thinker was Amy Edmondson, author of The Fearless Organization. The previous winners of the coveted number one position in the ranking are W. Chan Kim and Renée Mauborgne (2019), Roger Martin (2017), Michael Porter (2015 and 2005), Clay Christensen (2013 and 2011), CK Prahalad (2009 and 2007), and Peter Drucker (2003 and 2001).

Thinkers50 partners include the Brightline Initiative, Deloitte, Fujitsu, Executive Networks and Haier.


Press Contact: Molly Rigas,