TORONTO–(BUSINESS WIRE)–#GamesSequence, the leading development platform for web3 games, welcomes Greg Canessa, former GM and Creator of Xbox Live Arcade, as its new President and Chief Operating Officer.

With over 25 years of executive leadership experience in gaming, including platform and content development, publishing, SaaS, and ecosystem creation, Canessa brings a wealth of expertise to Sequence, the award-winning all-in-one development platform for integrating web3 into games.

Before joining Sequence, Canessa served as Google’s Global Director of Strategy & Business Operations, Games from 2017 to 2023, where he led key strategic, operational, marketing, and studio functions for Google’s AAA cloud gaming businesses. Notably, Canessa was the GM and Creator of Xbox Live Arcade (XBLA) during his time at Microsoft from 2000 to 2007. With XBLA, Canessa created the world’s first console digital distribution business and delivered 75+ indie and retro titles, providing a new kind of play experience to the console player.

His impressive track record includes serving as Project Director of at Blizzard Entertainment, Vice President of Mobile at Activision Blizzard, Vice President of Video Game Platforms at PopCap Games (acquired by EA), and SVP Studios & GM at GSN Games (a division of Sony). Canessa’s contributions to the gaming industry are further highlighted by his involvement in the development and publishing of titles from key franchises including Call of Duty, StarCraft, Diablo, Hexic, Plants vs. Zombies, Peggle, UNO, and many others, alongside core AAA game services.

“Time and time again, I’ve seen what a platform can do by simplifying the developer experience, unlocking awesome player experiences, and creating new business opportunities for developers. Sequence represents the platform solution for web3, web2.5, and blockchain-enabled gaming. Sequence is a complete end-to-end platform, purpose-built for gaming, that removes the complexity around blockchain, and lets game developers achieve their business goals by building the innovative play experiences that will transform our industry,” said Canessa.

Canessa’s appointment comes at an important time for Sequence, as it expands its ecosystem of games and strategic partnerships across web3 and gaming. With a mission to make web3 games fun, accessible and ubiquitous while enabling partners to achieve their business goals, Sequence plans to leverage Canessa’s extensive experience to empower web3 game developers to delight their players, and expand the market by facilitating the introduction of blockchain features into traditional web2 games on mobile, PC, and console.

Sequence gives game devs everything they need

The all-in-one development platform Sequence lets developers easily incorporate web3 into their games to onboard, monetize, grow, and retain players. From collectibles and ownable rewards to fully on-chain experiences, Sequence’s modular stack solves technical challenges, allowing developers to focus on creative execution using its solutions for seamless wallets, accounts, marketplaces, payments, nodes, and blockchain data, whether developers are building for the web, mobile, or PC titles using Unity or Unreal Engine.

In November, Sequence launched Sequence Builder, the first all-in-one no-code game development platform for web3—empowering creators of all technical abilities, and serving indie to AAA studios—and saw 1,000% developer growth in the month of December.

Trusted by a growing ecosystem of web3, web2.5, and blockchain-enabled games, and winner of the Game Changers 2024 “Best Blockchain and Web3 Technology” award presented by Lightspeed and GamesBeat, Sequence is built by Horizon Blockchain Games, creators of the award-winning web3 trading card game Skyweaver. Horizon raised a $40M Series A in 2022 and is backed by Take-Two Interactive Software, Inc., Ubisoft, Xsolla, Bitkraft, Brevan Howard, Coinbase, Polygon, and other leading investors.

For media inquiries and more information, please see the Sequence media kit.

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Megan Doyle
Growth Marketing Lead at Sequence