Knox’s extensive experience brings practice management solutions for health and wellness practitioners to the next level

LOS ANGELES–(BUSINESS WIRE)–SimplePractice, an EngageSmart solution and industry-leading platform simplifying the health and wellness experience, announced the appointment of Ian Knox as Chief Product Officer.

Knox brings over 20 years of product leadership experience to SimplePractice. He has worked across Fortune 500 companies and other high-growth businesses, and has deep experience with SaaS products for small and medium businesses, API platforms, and marketplaces. Most recently, Knox led the mobile product team at Compass, and previously served as Vice President of Product for Expedia, where he was responsible for scaling Expedia solutions for travel and financial partners to over $15 billion globally. Earlier in his career, Knox held product leadership roles at Microsoft, Skytap and Daptiv.

Knox joins SimplePractice at a pivotal time following several years of high customer growth and technological innovations in the organization’s electronic health record (EHR) and practice management software. To date, SimplePractice is now trusted by over 140,000 practitioners every day.

“I’m excited to have the opportunity to lead the talented product and design team at SimplePractice. I’ve been impressed with the company’s customer obsession and the team’s focus on building solutions that are simple yet powerful,” said SimplePractice Chief Product Officer Ian Knox. “There is enormous potential to solve the challenges and complexities that practitioners, clients, health plans and employers face every day, and to create an industry-leading care network and platform for health and wellness practitioners.”

“We’re thrilled to have Ian join our team,” said SimplePractice President Jonathan Seltzer. “His decades of product leadership and SaaS technology experience will allow SimplePractice to continue to focus on removing hurdles for our customers to succeed in private practice, and to help address wider healthcare challenges surrounding access to quality care. With Ian’s leadership, we will continue innovating to better serve our practitioners and their clients.”

Knox joins an already robust leadership team that includes Founder and Advisor Ralph Zimmerman, Chief Customer Officer Alex Marrache, Chief Marketing Officer Smita Wadhawan, Chief Information Officer Martin Ignatovski and SVP Engineering Jonathan Myron.

SimplePractice’s customer-centered approach and commitment to best-in-class technology have made it one of the fastest-growing and positively recognized software companies in the healthcare space, with growing offerings for private practitioners across several wellness professions. To support the organization’s vision to empower practitioners delivering care, SimplePractice is hiring in roles from customer success, product, engineering, marketing, and operations.

About SimplePractice

SimplePractice, an EngageSmart healthcare solution, is the industry-leading platform simplifying the health and wellness experience for both the practitioner and patient.

SimplePractice supports health and wellness providers in their journey from starting to growing a thriving practice. More than 140,000 providers trust SimplePractice to build their business through industry-leading software, ongoing education, and powerful tools that connect them to clients seeking care. Clients can find and request an appointment directly with the right therapist and manage their care all in one place.

Recognized by Forbes as one of America’s Best Startup Employers of 2021, SimplePractice is proud to pave the future of healthtech. To learn more, visit, or join the conversation on LinkedIn, Instagram, Facebook, and Twitter.

About EngageSmart

EngageSmart is a leading provider of vertically tailored customer engagement software and integrated payments solutions. At EngageSmart, our mission is to simplify customer and client engagement to allow our customers to focus resources on initiatives that improve their businesses and better serve their communities. We offer single instance, multi-tenant, true Software-as-a-Service (“SaaS”) vertical solutions, including SimplePractice, InvoiceCloud, HealthPay24 and DonorDrive, that are designed to simplify our customers’ engagement with their clients by driving digital adoption and self-service. As of June 30, 2022, EngageSmart serves more than 89,000 customers in the SMB Solutions segment and more than 3,200 customers in the Enterprise Solutions segment across several core verticals: Health & Wellness, Government, Utilities, Financial Services, Healthcare and Giving. Our SaaS solutions are purpose-built for each of our verticals, and they simplify and automate mission-critical workflows such as scheduling, client onboarding, client communication, paperless billing, and electronic payment processing. Our solutions transform our customers’ digital engagement and empower them to manage, improve, and grow their businesses. For more information, visit and follow us on LinkedIn.

Forward-Looking Statements

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Highwire PR

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EngageSmart, Inc.