Did you know that the number of mobile users today is over 3.8 billion? Yes, you heard me right. According to Statista, this number is forecasted to increase rapidly over the next few years thanks to artificial intelligence.

You can even say that smartphones have become our “basic” need in this world of technology. One of the core reasons why we use smartphones is because of mobile apps.

There are native apps that are pre-installed or in short, you find them installed in a new phone, tablet, or computer. Other apps are downloaded online.

But what services do these apps offer and why are they important? Let’s find out.

Top Services Offered by Apps

#1 Borrow Money Apps

Do you have inadequate funding and are in need of a loan? Don’t you know how to get help paying medical bills? The good news is that it’s possible to get the loan while relaxing on your bed. The Borrow Money Apps make it easier to apply for a loan online. Some apps can even grant you a loan in less than 2 hours. How’s that?

There are different online lenders providing these legit paying apps including banks with an online presence and other legit independent lenders. Just make sure that before you use any app, you have done your research to see if it’s legit or not.

#2 Online Banking Apps

My mother used to tell me how she had to travel a whole 20km just to deposit her $100 into her bank account. Wooooooh……I can’t imagine doing that. Lucky for me and you, banks have adopted the digital way of delivering their banking services through mobile apps.

According to Statista the payment with mobile transaction volume could go up from $25 billion in 2016 to nearly $275 billion by 2021 – it is an average annual growth rate of 62 percent.

All you have to do is to download the app, create an account and start making use of the services available. These services include depositing money online, money transfer, borrow loans, and access to customer care services.

Be careful about how you handle your passwords on your banking apps. That password makes it easier for someone to access your bank funds.

#3 Investment Apps

All the big businesses we know use apps in their operations. For example, Google, Facebook, NASA, Uber, and others have apps for their businesses.

Do you remember the figure I mentioned earlier about mobile users? Those users can be your potential customers and so you need to figure out a way to reach them. “Being visible to customers all the time is the best way to increase sales,” according to SSW TV.

One way to increase sales is through the use of apps. You can use apps like Instagram, Facebook, Pinterest, Google, and YouTube to advertise your products. You can also use an investment app to collect, examine and leverage customer data to help you make better business decisions.

Apps can help in stock market trading.

#4 Online Shopping Apps

One of the main lessons the world learned from the Covid-19 pandemic is that it’s possible to shop around with no cash. Businesses have adopted the cashless way to pay for the goods and services offered.

There are various apps you can use to bill amounts to other mobile phones and landlines. Since online shopping is also on the rise, various payment apps are being developed each day to simplify the payment procedure.

But wait a minute. Do you have any idea of what online shopping is? If you don’t, let me help you. If you do, you can comfortably skip the next three lines and continue with the other information, huh!

Online shopping is simply buying goods and services online. Have you ever bought shoes or anything else on Amazon, eBay, Alibaba, or anywhere else? If yes, then what you did was online shopping.

To pay for this service, you must have used some method of payment like PayPal, Zele app, or any other app of your interest. That is one major reason for using apps.

#5 Job Apps

A good number of people are employed because they use an app to showcase their portfolio and projects. If you are a freelancer, you know that it’s important to make use of various job board apps like Fiverr, Upwork, Freelancer, and many more.

You can also use the LinkedIn app to build on your portfolio. Some apps also assist in creating pleasant resumes and cover letters that can land you a job.

There are also money-earning apps where you can get a few dollars from performing some tasks like filling out surveys, subscribing to channels, recording some short videos, and more. Do your research to find them and make sure they are worth it.

#6 Lifestyle Apps

Imagine I lost 30 pounds over the past 4 months from using a workout app! Yep, that’s right. There are so many weight loss apps you can try to shed off or even gain some weight.

Apps can be used for entertainment like YouTube, Instagram, Tik-Tok, Netflix, News apps, Football apps, and many more.

You can also use apps for education purposes to improve your grades or increase your knowledge, for communication through chatting, video calls, voice calls, and email, for dating, for booking tickets, for booking travel schedules, and many more.

How Can Apps Lead to Business Growth?

Apps play a major role in business growth and success. We have already mentioned various ways you can use apps for business growth but it’s worth summarizing them for easy understanding.

Apps can:

  • Let you advertise your business to potential customers.
  • Let you learn about customer preference which helps in adjusting business decisions.
  • Help you get clients if you are a freelancer or get a physical job through showcasing your portfolio on social media sites.
  • Let you borrow a loan for business investment.
  • Help in making a budget and increasing business savings.
  • Help in stock market investment.
  • Help in living a healthy life which is a major contributor to business success.


Now you know! Recently, it’s almost impossible to carry out our activities without apps. But just know that for every positive thing, there is always a negative side of it. So be careful when choosing a certain app.

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