As one project in the “Global Financial City: Tokyo” Vision, the Tokyo Metropolitan Government  (TMG), following last year’s program will continue hosting the “Tokyo Financial Award.” TMG has  been granting a prize to businesses who provide and develop innovative products and services that  meet Tokyo citizens and businesspeople’s needs and challenges, as well as those who work to  promote ESG investments*. 

We have asked Tokyo residents and businesspeople about the daily needs and issues that they  face in relation to financial services, and have created the themeslisted below. The selection process for the “Financial Innovation Category” will start from today. You are  cordially invited to make your submission. 

Additionally, we plan to start accepting candidate businesses for the “ESG Investment Category”  from the middle of July. 

* ESG (“Environmental, Social, Governance”) investment refers to investment decisions based on  an institution’s proactive efforts in combating global warming, empowering women, selecting  outside directors, etc. 

1 Selection Themes 

The Financial Innovation Category includes a totalof 34 themes, divided among 6 general fields.  We are looking for candidates who can propose solutions to these issues.

Field  Themes(What customers want)


Lower fees for deposits and withdrawals of cash 

Easier procedures for opening an account, such as identity verification Ability to use a simple and low-cost app for making transfers Enhanced bank compatibility for ATM use and account management Easier-to-understand online banking operations 

Easier management of IDs, passwords, and authentication methods for  online banking 

Strengthened security for online banking and other online transactions


Payments  Enhanced e-money compatibility, such as allowing money transfer  between apps, as there are too many types of e-money making it difficult  to use them 

Ability to use convenient cashless payment methods besides e-money Credit cards accepted at more stores 

Stronger security systems to prevent thefts and unauthorized use of credit  cards/smartphones 

Payment methods with lower payment fees



Tools for beginners for learning about finance 

Guidance on procedures and neutral advice on suitable products so that  even beginners can easily start asset management 

More services and products that allow asset management from small  amounts 

Lower fees for asset management 

New services that provide investment advice in accordance with lifestyle  and future plans

Insurance  Advice on insurance products that are suitable for the respective customer  from a neutral perspective 

Simpler procedures for insurance 

Tools to learn about insurance 

Easier to grasp the status of insurance coverage, etc. 

Services for insurance sharing

Financing  Quicker and simpler procedures and examinations of loans Advice on loans that is neutral and suitable 

Products that are not restricted by age, occupation, income, etc. Loan services that meet the specific needs of startups and SMEs




Service as a  


Services that promote data utilization 

Further accelerated digital transformation in the financial industry Services that promote collaboration within the financial industry and with  non-financial industries 

Service that can manage financial assets collectively, such as bank  accounts, insurance, securities, inheritance, etc. 

New financial services in preparation for the coming age in which life  expectancy will average 100 years 

Servicesto prevent financial crimes, such as strengthened security  Comprehensive financial servicesin the event of an economic crisis Financial services for financial transactions with overseas countries and for overseas tourists, such as services with multi-currency and multi-language  support


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