AAZZUR adds additiv wealth management platform to embedded finance ecosystem



Innovative embedded finance integrator AAZZUR has partnered with embedded wealth platform, additiv, to integrate their platform into its embedded finance ecosystem.
The exciting partnership will allow AAZZUR clients and partners to access and offer state of the art financial tools such as robo advisors and digital wealth managers. These product offers will be triggered by certain spending patterns or transactions, meaning customers will only be offered services they genuinely need, when they need them.
The partnership with additiv has already secured a digital bank, focused on affluent millennials and Gen Xers, as its first client, and will further enhance the offering by providing its customers with additiv’s wealth management services.
Philipp Buschmann, CEO, AAZZUR, commented: “I’ve known Michael and the additiv team for years and I’m super-excited we’re going to be working together. Both AAZZUR and additiv are fast growing companies focussed on building the best fintech ecosystems possible, so it makes perfect sense we’ve finally formed this partnership. I’m also thrilled that, through this partnership, we’ve already been able to help a new online bank embark on its own mission to change the face of digital banking for the affluent market.”
Michael Stemmle, CEO, additiv, commented: ”As an established embedded finance orchestrator, partnering with AAZZUR is the obvious choice. Through this collaboration, our platform is enabling a new digital bank to offer compliant end-to-end wealth management services in the most efficient way. This approach is part of a wider initiative to meet the need for financial services to be orchestrated via a Finance-as-a-Service platform; a unique offering embedding regulated financial services into financial and non-financial brands, ranging from independent asset managers right through to global ecommerce platforms.”
Berlin-based AAZZUR enables companies to create an entirely new mobile banking app from scratch or enhance their existing offering within just weeks thanks to its modular smart banking platform. Its embeddable Smart Finance Blocks means clients can make their customers’ financial lives better via embedded wealth management services, budgeting tools, insurance,  carbon offset programmes and more.

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