Breeze adds critical illness insurance to digital platform


Breeze, an Omaha-based insurtech company, announces the launch of a critical illness insurance product now available to consumers on its digital platform. This strategic move expands the company’s partnership with Assurity Life, which seeks to provide consumers with easier access to affordable insurance products in underserved markets.

Similar to its approach to disability insurance, Breeze aims to make shopping for critical illness insurance online a quick, convenient and affordable experience. Individuals can request personalized critical illness insurance quotes and complete a secure digital application process in as little as ten minutes. Breeze’s partner, Assurity Life, is rated “excellent” by AM Best for financial strength and provides automated methods to expedite underwriting and allow for instant coverage decisions for eligible applicants.

In a country where 60% of Americans cannot cover an unexpected $1,000 expense, 63% of cancer patients face financial struggles, and 66% of bankruptcies are tied to the costs from medical treatments, having access to affordable critical illness insurance can go a long way. Critical illness insurance provides a lump-sum cash benefit of up to $75,000 if you experience a first-time diagnosis of cancer, heart attack, stroke or other covered condition. This payment can be used to cover health insurance deductibles and copays, replace lost income from missed work, pay bills and living expenses, as well as finance experimental treatments and travel.

“Launching an online critical illness insurance product expands Breeze’s mission to protect Americans in their most financially vulnerable moments,” said Colin Nabity, co-founder and CEO at Breeze. “With more Americans turning to crowdfunding platforms to pay for large, unexpected medical bills, this product provides a simple, affordable way to help cover the costs of financially catastrophic conditions not covered by health insurance.”

Jared Carlson, vice president of ventures and individual sales at Assurity, is encouraged by the partnership’s early growth.

“Since launching our partnership with Breeze, we’ve been pleased with the initial progress we’ve made in the disability insurance space,” said Carlson. “Adding Assurity’s critical illness insurance product to Breeze’s simple, streamlined platform advances our mission to use innovative technology to help underserved markets access vital protection. This is an exciting next step for our partnership.”

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