When it comes to marketers there is often a huge gap between practical knowledge and the theory learned in education. Practice counts for a lot, but it’s not everything. For someone to become a really good marketing manager, you need to know the basic branches of the profession and the possible development directions.
If you are still at the beginning of your marketing career or have already managed to gain experience in a branch of the profession, you are in the right place. In this article, we will show the duties of a marketing manager, the basic branches of the online marketing profession, and possible development directions.
The profession is changing at lightning speed. There are countless tools at our disposal, new solutions appear every day, or outdated methods disappear. I will show you what it takes to see through the areas of online marketing and not get lost in the sea of innovation.
What are the duties of a marketing manager?
Marketing is a very diverse and diversified field: so much so that we have to choose online roles separately from offline tasks.
The marketing manager is one of the most important team members in most companies. You need to understand at least a little bit about each professional area, and you also need to see the operation of the entire group and the tasks of the employees. The department develops and the marketers work under his guidance and leadership.
Let’s see what tasks a marketing manager usually has to perform:
- The most important thing is the continuous development of long-term and short-term marketing strategies.
- Brand building and development through image elements and content appearances.
- Preparation of reports: getting to know a given market segment and exploring and analyzing competitors.
- Compilation of a marketing budget.
- Company representation at events and press events. (Some companies have a staff member dedicated to these tasks.)
In addition to these, we must not forget: the marketing manager is present in the team as a leader. So, in addition to your professional knowledge, you must also devote time to the continuous development of appropriate communication and leadership skills. And the most important part is that a marketing manager must provide concrete data about the marketing activities.
What makes an online marketing manager different?
Compared to the ones listed above, the online marketing manager has to delve into other areas differently. The goal is always to acquire as much complex knowledge as possible, however, there are so many possible directions and areas of specialization within online marketing that it is almost impossible to master everything professionally. That is why it is worthwhile to strive to delve seriously into a few branches and perfect our knowledge there. In the areas, the marketing manager lacks some knowledge or skills, the company can always appeal to specialized companies. There are lots of great design companies, social media companies, lead generation companies, lead generation companies, sales professionals. The main duty of the marketing manager is to generate growth, not to be the best in everything.
Let’s see what areas you can work in online marketing:
- Email marketing
- SEM, i.e. search engine marketing
- Conversion Rate Optimization, i.e. conversion optimization
- Social media marketing
- Pay per click
- Content marketing
- Cross-marketing and partnerships
If you’re at the start of your marketing career you can start by learning and perfecting one or more areas of the list above.