As Herman Man, Chief Product Officer at BlueVine, puts it, users are willing to forgive the odd UI glitch on a consumer app — but never in a financial product. You don’t mess with the user’s money.
That said, competitive financial institutions — and the technology companies that power their increasingly digital services — must constantly innovate to retain relevance in the market. There is always some hot new startup crashing into finance, claiming to be the next great industry disruptor.
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