How to Google Your Way to a Greener Trip

A handful of new tools from the search giant is making it easier than ever to make sustainable choices while traveling.

In a world filled with greenwashing, it’s not easy to make ecofriendly decisions while traveling. But Google wants to change all that by harnessing its formidable data aggregation powers to make sustainable travel—well, more Googleable.

On October 6, the search giant announced a series of new features across its various travel tools that will empower users to make more ecofriendly trip decisions, ranging from the flights they take and the hotels they stay in to their ground transportation. The company says the effort is a response to the evolving priorities of travelers, who are more conscious than ever that tourism accounts for up to 8 percent of global greenhouse gas emissions.

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