As the demand for Fintech opportunities continues to accelerate around the world, it’s time for market leaders and innovators to ask themselves whether they’re really getting the most benefit out of their marketing and promotional tools. For instance, as a digital company, the chances are you already know how important it is to rank on the first pages of Google, but there’s more to the Google ecosystem than simply rankling for the right keywords. Everything from Google Sites to Google webmaster tools can help you to accomplish more when you’re building a memorable brand or company. Today, we’re going to look at some of the Google tools you might be missing out on.

Google Sites

Google Sites is one of the many fantastic features of the Google Productivity and business building suite of tools. Google Sites allows you to create a website for your new fintech brand, without having to code it from scratch. You can get other Google users in your team to come and give you their guidance on your Sites environment, and you can access things like calendar integrations, spreadsheets, maps, presentations and more. There’s almost no limit to what you can do with Sites as a Fintech innovator, and all you need is a Google account to get started. Once you set up your Site, you can even invest in Google Sites SEO with a little guidance. Look into guides on how to find and use the best SEO strategies. Remember, the best SEO will help you to attract new customers.

Google Trends

Google Trends can help you to figure out what people are talking about in your industry. Often, fintech companies need to prove their thought leadership and authority with potential customers and investors by promoting plenty of high-quality content online. However, it can be difficult to know what kind of content is really going to get your audience excited. Google Trends gives you a way to check out the rising interest that customers might have in certain words and phrases. For instance, you can see which keywords and phrases are most exciting to your target customer in the banking area. Try combining Google Trends with Google Alerts to help you monitor the web for specific keywords that are relevant to your business too.

Google AdWords

If you need help giving your organic rankings a boost online, Google AdWords is a great way to get started. This is the pay-per-click advertising solution available from Google. With Google AdWords, you create ads that are specific to your business, and improve your chances of appearing on the top of the search results when customers are searching for a fintech brand like yours. Google AdWords can give your attempts to rank online an extra boost when you’re waiting for SEO campaigns to have a long-lasting impact. You can even use the included keyword planner within the AdWords environment for help identifying the kinds of terms that your audience members are searching for when they’re browsing online.

Google Workspace

More commonly known as G-Suite, Workspace is the productivity suite from Google that helps to keep fintech companies working towards their goals, even when employees might be distributed across the globe. Google Workspace is a fantastic product if you want to share ideas and collaborate on projects at speed. There are shared calendars, documents, drive spaces, and more. Now that many fintech companies are spending more cash on hiring remote workers and staff from around the globe, Google Workspace helps to keep everyone on the same page. You can even access features like Google meet for your meetings, and Gmail to connect with customers and potential colleagues through a professional mail service.

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