Ronaldo joins a growing list of athletes and sports entities to hop onto the NFT trend across the world.
Binance, the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider, today announced that it has kicked off an exclusive, multi-year NFT partnership with Cristiano Ronaldo, one of the greatest footballers to ever play the game. Through this partnership, Binance will launch a global campaign aiming to give Ronaldo’s fans an introduction to Web3 with a compelling entry point into the world of NFTs.
NFTs are cryptographic assets on a blockchain with unique UICs (Unique Identification Codes) and metadata that distinguishes them from each other. According to a report by Technavio, the global NFT market size is expected to grow by $147.24 billion from 2021 to 2026.
Celebrities have tokenized their musical albums and artworks and auctioned them for sale, which has in turn popularized NFTs and brought them into the mainstream.Ultimately, celebrities popularizing NFTs can foster the growth of blockchain technology and the cryptocurrency industry at large.
Over the course of the agreement, Cristiano Ronaldo and Binance will create a series of collections for sale exclusively on the Binance NFT platform. The first collection will be released later this year and will feature designs created in collaboration with Ronaldo.
“Cristiano Ronaldo is one of the world’s best footballers, and has transcended sport to become an icon in multiple industries. He has amassed one of the world’s most dedicated fan bases through his authenticity, talent, and charity work,” said Binance Founder and CEO “CZ” (Changpeng Zhao). “We are thrilled to provide his fans with exclusive engagement opportunities to connect with Ronaldo and own a piece of iconic sports history.”
“My relationship with the fans is very important to me, so the idea of bringing unprecedented experiences and access through this NFT platform is something that I wanted to be a part of,” said Ronaldo. “I know the fans are going to enjoy the collection as much as I do.”