Seopa first to offer Hastings Direct YouDrive


Hastings Direct YouDrive is now live on leading price comparison websites and – the first aggregator partner in the UK for Hastings Direct’s new car insurance product.

This innovative app-based telematics brand appeals to a wider range of motorists, not just younger drivers, is simple to install, offers policyholders more control and rewards good drivers with a great price.

Greg Wilson, founder of &, comments:  “Hastings Direct is one of the country’s leading insurance providers, and we’re truly delighted that the company has chosen our and platforms as the first aggregators for its innovative Hastings Direct YouDrive brand.

“We have millions of users who now more than ever are looking to tighten their belts and find savings wherever they can. Hastings Direct YouDrive is a very attractive proposition for many of these motorists, both young and old, because not only does it offer good drivers the price they deserve, but it also puts the consumer first when it comes to installing the app, improving their driving and managing their policy.” has grown to become Northern Ireland’s number one price comparison platform, while the company’s platform is one of the leading insurance comparison sites in the UK – offering proprietary comparison technology to help millions of people find better deals on their insurance each year.


About Seopa – /

  •’s parent company, Seopa, was founded by the Northern Irish entrepreneur, Greg Wilson, in 2003.
  • From its headquarters in Belfast, Northern Ireland, Greg Wilson, CEO, and Ian Wilson, Managing Director, have grown the company to more than 50 team members spread across two European offices.
  • The company has been recognised with six Deloitte Technology Fast 50 Awards, and has been awarded a Deloitte Best Managed Company Award each year for the past three years – topped by the Gold Standard Deloitte Award for Best Managed Company this year (2020) – making it four consecutive wins.


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