West U.S. Census Region
- 63% of respondents in the west say they have done most of their shopping online this summer, yet 73% say they have also visited in-store retailers for non-essential items this summer.
- As for those in the west who have not visited any in-store retailers for non-essential items this summer, when asked when they think they will feel comfortable visiting in-store retailers again, 36% say they won’t feel comfortable with the in-store retail experience again until there is a vaccine for COVID-19.
- Regarding holiday shopping preferences this year — 52% of respondents in the west say they will rely more on online shopping, shipped directly to them; 24% will rely more on online shopping with a same-day curbside pickup option; and 16% will rely more on the in-store retail experience.
- 42% of respondents in the west plan to purchase most items from online retailers this holiday season, 19% plan to purchase more from local retailers (in-store), 11% plan to purchase more from department stores (in-store), and 8% plan to purchase more from big-box retailers (in-store). However, nearly 1 in 5 shoppers in the western U.S. say they’re unsure about where they’ll shop this holiday season.
- 80% of respondents in the west say a crowded mall during a pandemic will deter them from shopping there this holiday season.
- 82% of respondents in the west want masks to be mandated at local retailers during the holiday season.
- 51% of respondents in the west say they would be more willing to shop in-store at retailers that commit to offering contactless pay options this holiday season. ● 46% of respondents in the west plan to exchange holiday gifts in person with friends and/or family members who live outside of their home this year.
- 30% of respondents in the west say at least one of their favorite retail stores has permanently closed in response to the pandemic.
Midwest U.S. Census Region
- 54% of respondents in the midwest say they have done most of their shopping online this summer, yet 80% say they have also visited in-store retailers for non-essential items this summer.
- As for those in the midwest who have not visited any in-store retailers for non-essential items this summer — when asked when they think they will feel comfortable visiting in-store retailers again, 28% say they won’t feel comfortable with the in-store retail experience again until COVID-19 cases feel under control in the United States, while 20% don’t plan to shop in-store again until there is a vaccine for COVID-19.
- Regarding holiday shopping preferences this year — 56% of respondents in the midwest say they will rely more on online shopping, shipped directly to them; 19% will rely more
on online shopping with a same-day curbside pickup option; and 18% will rely more on the in-store retail experience.
- 44% of respondents in the midwest plan to purchase most items from online retailers this holiday season, 19% plan to purchase more from local retailers (in-store), 12% plan to purchase more from department stores (in-store), and 8% plan to purchase more from big-box retailers (in-store).
- 73% of respondents in the midwest say a crowded mall during a pandemic will deter them from shopping there this holiday season.
- 72% of respondents in the midwest want masks to be mandated at local retailers during the holiday season.
- 46% of respondents in the midwest say they would be more willing to shop in-store at retailers that commit to offering contactless pay options this holiday season. ● 60% of respondents in the midwest plan to exchange holiday gifts in person with friends and/or family members who live outside of their home this year.
- 1 in 3 respondents in the midwest say at least one of their favorite retail stores has permanently closed in response to the pandemic.
South U.S. Census Region
- 57% of respondents in the south say they have done most of their shopping online this summer, yet 78% say they have also visited in-store retailers for non-essential items this summer.
- As for those in the south who have not visited any in-store retailers for non-essential items this summer — when asked when they think they will feel comfortable visiting in-store retailers again, 26% say they don’t plan to shop in stores again until COVID-19 cases are under control in their area, and 19% say they won’t feel comfortable with the in-store retail experience again until there is a vaccine for COVID-19.
- Regarding holiday shopping preferences this year — 53% of respondents in the south say they will rely more on online shopping, shipped directly to them; 21% will rely more on the in-store retail experience; and 17% will rely more on online shopping with a same-day curbside pickup option.
- 39% of respondents in the south plan to purchase most items from online retailers this holiday season, 19% plan to purchase more from local retailers (in-store), 14% plan to purchase more from department stores (in-store), and 8% plan to purchase more from big-box retailers (in-store). However, nearly 1 in 5 shoppers in the southern U.S. say they’re unsure about where they’ll shop this holiday season.
- 77% of respondents in the south say a crowded mall during a pandemic will deter them from shopping there this holiday season.
- 77% of respondents in the south want masks to be mandated at local retailers during the holiday season, while 9% have no opinion on holiday shopping mask mandates. ● 48% of respondents in the south say they would be more willing to shop in-store at retailers that commit to offering contactless pay options this holiday season. ● 57% of respondents in the south plan to exchange holiday gifts in person with friends and/or family members who live outside of their home this year.
- 35% of respondents in the south say at least one of their favorite retail stores has permanently closed in response to the pandemic.
Northeast U.S. Census Region
- 58% of respondents in the northeast say they have done most of their shopping online this summer, yet 78% say they have also visited in-store retailers for non-essential items this summer.
- As for those in the northeast who have not visited any in-store retailers for non-essential items this summer, when asked when they think they will feel comfortable visiting in-store retailers again, 38% say they won’t feel comfortable with the in-store retail experience again until there is a vaccine for COVID-19.
- Regarding holiday shopping preferences this year — 57% of respondents in the northeast say they will rely more on online shopping, shipped directly to them; 18% will rely more on the in-store retail experience; and 16% will rely more on online shopping with a same-day curbside pickup option.
- 43% of respondents in the northeast plan to purchase most items from online retailers this holiday season, 20% plan to purchase more from local retailers (in-store), 12% plan to purchase more from department stores (in-store), and 6% plan to purchase more from big-box retailers (in-store). However, nearly 1 in 5 shoppers in the northeastern U.S. say they’re unsure about where they’ll shop this holiday season.
- 75% of respondents in the northeast say a crowded mall during a pandemic will deter them from shopping there this holiday season.
- 78% of respondents in the northeast want masks to be mandated at local retailers during the holiday season, while 10% have no opinion on holiday shopping mask mandates. ● 45% of respondents in the northeast say they would be more willing to shop in-store at retailers that commit to offering contactless pay options this holiday season. ● 56% of respondents in the northeast plan to exchange holiday gifts in person with friends and/or family members who live outside of their home this year.
● 29% of respondents in the northeast say at least one of their favorite retail stores has permanently closed in response to the pandemic.
